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Dell Technologies

Pivoting

Sold machines to the world, then replaced its workforce with them. 36,000 jobs gone.

Big TechImpacted: 2025

Key Metric

~36,000 jobs cut since 2023; workforce down 27% to 97,000

What They Did

Dell Technologies is one of the world's largest enterprise IT companies, manufacturing PCs, servers, storage systems, and IT infrastructure. At its peak it employed over 130,000 people across global operations.

How LLMs Killed Them

Dell is cannibalizing its own workforce to fund AI infrastructure. The company cut 25,000 jobs since 2023 — restructuring sales, support, and corporate roles that AI can automate while pivoting toward the AI server business. Internally, morale has cratered: employee Net Promoter Scores (eNPS) fell from 63 to 32 in two years as workers watched colleagues get replaced by the technology Dell now sells.

Timeline

  • 2023: Initial round of layoffs as AI transformation began.
  • August 2024: Cut 12,500 jobs (10% of workforce). Sales team restructured around AI solutions.
  • March 2025: Additional layoffs confirmed. Total since 2023 reached 25,000.
  • 2025: Employee satisfaction scores plunged as layoffs continued quarter after quarter.
  • 2025: Pivoted aggressively toward AI server business, benefiting from enterprise AI demand.
  • January 2026: A memo described "One Dell Way," a systems overhaul billed internally as the biggest transformation in company history.
  • March 2026: Fiscal 2026 annual report showed headcount down another 10%, from 108,000 to 97,000 — about 11,000 roles — with $569M in severance costs.
  • 2026: Third straight year of ~10% workforce declines, a 27% drop from 133,000 in fiscal 2023, funding a $43B AI server backlog.

By the Numbers

  • ~11,000 roles gone in fiscal 2026 — headcount down from 108,000 to 97,000
  • $569M in fiscal 2026 severance costs
  • Workforce down 27% from 133,000 in fiscal 2023 — three consecutive 10% declines
  • $43B AI server backlog funded by the savings; AI-optimized server revenue expected to double
  • Employee satisfaction (eNPS) plunged from 63 to 32
  • Paradox: AI server revenue growing while human workforce shrinks