What They Did
Quora was a question-and-answer platform where users posted questions and received answers from other users, often domain experts. It became a major source of knowledge across every topic imaginable.
How LLMs Killed Them
Users switched to AI chatbots for quick, personalized answers instead of browsing Quora threads. Adding insult to injury, the platform was flooded with AI-generated answers (up 257% from 2020 to 2024), degrading content quality for the remaining users.
Timeline
- 2024-2025: Monthly visitors fell 28.1% year-over-year. Google searches for the site down 33.2%.
- Quora's share of referral traffic dropped 83% in just 8 months (Jan-Aug).
- 10.94% of all Quora answers are now AI-generated (up from 3.06% in 2020).
By the Numbers
- Monthly visitors fell 28.1% year-over-year
- Referral traffic dropped 83% in 8 months
- 10.94% of answers are now AI-generated
- Pivoted to Poe, its AI chat platform